Authors of Rock

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From what we have learned so far, you would think the demo is ready to go into the hall of fame as an out of date tool. But the demo tape still has some real value to you. The best demo is one that showcases not only your musical skill but the personality and the performance skill of you or your band. If you can have someone put a demo together from one of your performances, that gives an agent or scout a bit of a feel for what to expect from you when he comes to see you.

So treat the demo as part of your bag of tricks but it isnt the thing that is going to seal the deal. If a scout likes what he hears or at least his curiosity is peaked, he will then seek out ways to see you live. Then we are back to the club atmosphere, your relationship with your crowd and your performance. Those are the things that will get you noticed in a way that will lead to bigger breaks.

Radio used to be the primary medium for distributing information about new acts and for getting your music played and noticed. But changes in ownership of radio stations and in how they are programmed have changed that too. The radio station is no longer a significant communication channel for you to use to get on the music industry radar screen.

A lot of factors have dropped radio off the radar screen for getting noticed. Airplay is not as much of a factor as it used to be when there was a lot of diversity in radio. Radio is nearly a monopoly with all of the play list decisions made by one central national firm. So if you think that any one individual at your area radio stations makes airplay decisions, you should revise that opinion because they do not. This little insider tip alone can save you huge amounts of wasted energy and frustration when trying to get noticed.

But dont worry, scouts and music industry agents know they will not find the new, the innovative and the creative music on radio. They have turned from it to use local networking and club performances as their radar screen for new talent.

You do the same. Do not concern yourself a great deal with local radio coverage. Even college radio is virtually a dead venue for getting noticed in this new market. Focus on where the real contacts are being made today, through local contacts, word of mouth and above all club and local festival performances.com which list contact information to over 20,000 important people in the music industry.

Its all in your network and what is happening on the street that will make the difference between you getting noticed or not. In a way, thats the way it always should have been, having the focus placed on your band talent, performance skill and live shows. That is where your strength is anyway. Be a savvy marketer and use this knowledge to raise the awareness of your band, your talent, your songs and your performances.

Tags: indie music, Indie Music Promotion, rock band network, sell music online

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