Authors of Rock

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As you or your band performs, be it from club to club around town or nationally, there is usually one thing lingering in the back of your mind.

Having a great demo or being interviewed on the local radio shows at once seemed like a good dea. But times have changed in the music industry. In this article, we will discuss some up to date information and inside tips on how to get noticed in this tough business.

You have had the thought run through your mind as you perform for an enthusiastic crowd in a club or bar. Are there music industry scouts in this crowd. Maybe you just laugh it off but you have heard that they are out there watching bands like yours and signing the talented ones to develop into stars.

What you have heard is true. Industry insiders tell us that now more than ever, scouts are everywhere. You may worry that you are not living in one of the big music industry towns like New York, Chicago, L.A. and Nashville but that isnt important. Remember, Seattle was not on the map before grunge hit and they found Sir Mix A Lot and for you Rock Heads, Kurt and Eddie.

So how do you get in front of the scouts? Perform! These days the local club scene is the most important way to get noticed. Dont wear yourself out chasing agents or scouts. If your performances are strong, that will create a buzz and the word of mouth will get you noticed. Then the scouts will come to see you rather than you having to go and chase them.

Build your relationship with your audience. Insiders tell us that scouts will come to a show for a musical venue they dont even understand. If you are doing something bold and new that they are not able to evaluate musically, they will go by the crowd. If your audience responds with excitement and enthusiasm, that is what gets the eyes and ears of music executives. So pour yourself into the people for whom you are performing. Thats what you love to do anyway so its an easy way to get noticed and the right way too.

Build your local network. Industry agents know club owners and booking agents for local events very well. If you have a strong reputation with them, they will pass that information along to the scouts who are looking for new talent.

Independent labels are also a rich source of information for the larger recording houses to find out about up and coming bands. You may have indie labels near by so get to know them and get them to your shows so when they have a chance to connect you to a scout, your band is on their list of hot new acts.

Stay Tuned for Part 2

Tags: indie music, Indie Music Promotion, music promotion, rock band, rock band network, sell music online

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