Authors of Rock

Have you ever noticed that so many artists out there with no talent are constantly being promoted and releasing new material? As a dedicated artist looking to break into the music world, doesn’t that annoy you? The fact is that connections and marketing often trump talent. That’s why you need to be digitally distributed everywhere.

I have a friend who is an excellent drummer, we’ll call him John. John has been playing drums practically his entire life. His parents bought him a drum set when he was a kid and he has been banging on them ever since. During high school John was in and out of bands. I remember listening to one of his bands play, I think they were called The Vomit Kids. I know, awful name. As John grew up he knew music was where he wanted to be.

The Internet has become a lifeline for such independent musicians as John. Now John can harness the power of the internet and push his music onto millions of computers.

Much greater in number than the indie-fanatics are the people who swear that no good music is being made in their day. These people would be highly receptive to independent record labels, if only they knew that such things existed. These are the people who are most likely to be influenced enormously by the online music industry.

Stores such as iTunes and Amazonmp3 have put the big names right on the same level as the indie label. While super-hit tracks are priced higher than obscure ones on these stores, all average songs stay at the same price tag. This gives rise to an interesting situation – listeners can access the big hits for free on the radio or the television, or they can pay a nominal sum to purchase something that sounds promising. Additionally, the pressure to make a large investment and splurge on an album goes away, as single-track purchase is the norm on online stores. As if this were not enough motivation, people can access 30-second previews of tracks before making a purchase – something that allows them to judge whether or not something is of value worth buying.

For the independent musician, then, making money off music is easier than ever before. No need to spend on fuel and equipment to sell your music from your car a la Ani DiFranco. Just make the requisite clicks, and wait for the revenue to start coming in!

John now has music on ITunes, Amazon, Countless blogs raving about him, and an upcoming release on Rock Band Network.

Tags: indie music, Indie Music Promotion, rock band network, sell music online

This entry was posted on Tuesday, February 16th, 2010 at 2:52 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.